founded in 2016 by joseph edward schrunk. started by a kid in a bedroom designing t-shirts then grew into custom reworked clothing. focusing on reworking old unwanted clothing and breathing new life into them. currently based in austin, texas as of 2020
denim has always been my favorite material to work with. i think it comes from my grandma who used to work for levi’s. because of that i have always had an appreciation for quality denim in general, but specifically levi’s. i have been focusing on hand stitched applique denim for a couple years now and this is a path i want to work towards.
while i mostly focus on custom denim, i also like to make products that are available for everyday wear. examples being the “420” hats, the “all my friends are hot” tanks, the arbol beanie, or an occasional graphic t-shirt. a couple times a year i like to make a run of a specific item for more people to enjoy.
why arbol?
this is my heritage. i am hispanic with my cultural influence coming from the mexican side of my family. i knew when i wanted to start making clothes i had to tap into my roots. what better name than “arbol”? it means tree in spanish. trees are everywhere. inspiration is everywhere. everything is always made with love.
- arbol jo