the brand was born in 2016 by joseph schrunk. started by designing graphic t-shirts then grew into custom reworked clothing. currently focused on reworking second hand clothing and breathing new life into them by cutting them up and sewing them into new ideas. currently based in los angeles, california as of 2025.
denim has always been my favorite material to work with. i think it comes from my grandma who used to work for levi’s. because of that i have always had an appreciation for quality denim in general, but specifically levi’s. i have been focusing on hand stitched applique denim for a couple years now and this is a path i want to work towards.
while i mostly focus on custom denim, i also like to make products that are available for everyday wear. examples being the “420” hats, the “all my friends are hot” tanks, the arbol beanie, or an occasional graphic t-shirt. a couple times a year i like to make a run of a specific item for more people to enjoy.
why arbol?
this is my heritage. i am mexican-american with my cultural influence coming from the mexican side of my family and growin up in the texas hill country. i knew when i wanted to start making clothes i had to tap into my roots. what better name than “arbol”? it means tree in spanish. trees are everywhere. inspiration is everywhere. everything is always made with love.
- arbol jo